Determinants of Consumers’ Green Purchase Intension a Study of Pakistani Consumers

نویسندگان

چکیده

The main goal of this article is to find the potential positive relationships among constructs (environmental knowledge, environmental concern, supposed product price, quality green products and attitude) illuminate consumer preference about brands. study applies five develop an integrated model enhance purchase intentions. In addition, research employs empirical by means questionnaire survey method verify hypotheses explore its managerial implications. results show that price & has statistically significant influence on attitude preferences for consumer. Likewise, a purchaser’s attitudes also had notable substantial If consumers' have competitive high deliberations over quality, concerns, knowledge products, it influencially implies their

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ژورنال

عنوان ژورنال: Asian journal of economics, business and accounting

سال: 2021

ISSN: ['2456-639X']

DOI: https://doi.org/10.9734/ajeba/2021/v21i230350